From Belgium


Rooftops in Bruges

History of Liège Waffles

Liège Waffle Dough with Pearl Sugar

Liège Waffle dough with pearl sugar

According to legend, the Prince of Liège’s cook invented the Liège waffle in the 18th century. At the Prince’s request, he experimented with cooking a kind of bun by adding polished sugar to the dough. Seduced by the appetising aroma of vanilla that emanated during the cooking, the Prince fell for the charm of this new cake. He was not the only one and the waffle rapidly became very popular in the Liège region and throughout Belgium.

Today it is known as the Liège waffle and continues to seduce generations of food-lovers!

In cities all over Belgium the Liège Waffle is now sold and eaten along the streets, warm and fresh from the iron.  However, you also find them in a cold, bagged variety: plain or chocolate dipped.

History of the Belgian Frites

Frites with our Signature Mayos

Frites with our homemade mayos

Potatoes have been fried since 1680 in Belgium, back then part of the Spanish Netherlands, in the area of “the Meuse Valley” between Dinant and Liège. The poor inhabitants of this region used to eat small fried fish. When the river froze up and they were unable to fish, they cut potatoes lengthwise and fried them in oil to substitute.

In 1857, a Belgian entrepreneur called Fritz (assumed pun with ‘frites’) was featured in a local newspaper for selling fries at fairs. People back then called him “le roi des pommes de terre frites” (The king of fried potatoes).

In Antwerp, a stall selling fried potatoes called “Max en Fritz” was established in 1862.

As for the name “French fries”, it is alleged to come from either the Irish verb “to french”, meaning “to cut”, or from the American allies who, after landing in the Belgian Ardennes, tried our tasty fried potatoes and called them “French fries”. French for the native language talked in the region and fries for how they were cooked. Either way, fries are definitely Belgian!


Comics in Belgium

Besides its delicious cuisine, Belgium is also notorious for its comics, called cartoons.

As one of the few arts where Belgium has had an international and enduring impact in the 20th Century, comics are known to be “an integral part of Belgian Culture”. Belgian comics played a mayor role in the development of European comics with Brussels being the Comics Capital.

With more than 700 comic strip authors, Belgium has more comic artists per square kilometer than any other country in the world! Nowhere else are comics so strongly rooted in reality and in people’s imagination.

The most famous characters are the reporter Tintin, the cowboy Lucky Luke and his enemies the Dalton brothers, Asterix & Obelix, XIII, Largo Winch and the cheerful Smurfs. Did you know that even the members of our royal family have cartoon alter egos?

In our stores, you can find some of these comic books to read at your leisure: from the adventures of Asterix & Obelix over those of a young Indian boy called Yakari to even a comic on Bruges’ rich history.

True to this legacy, Bruges Waffles & Frites felt the urge to give in to its own comic fantasy by turning some of its most popular items into cartoons:


The Machine Gun Sandwich™.


The Torpedo Waffle™.


The Waffle Monster™. See more Waffle Monster ›