Pierre Vandamme's native town, Bruges is also known as 'Venice of the North' for its medieval monuments, bridges & romantic scenery. Along the streets in Bruges, local "Bruggelingen" and tourists enjoy the delicious yeast-raised waffles that are proudly made and sold by street vendors.

After living in Utah for 10 years, Pierre decided to adapt a generations old family waffle recipe and started his own business in Salt Lake City, Utah, selling Liège waffles and frites at the Farmers Market in Pioneer Park. Five years later, he opened a charming restaurant at Uffens Market Place in downtown Salt Lake City.

In the summer of 2010 Pierre's brother in law, Frederic Bosteels, moved from Belgium with his wife and children to join the family business.

Today, Pierre and Frederic take turns rising early to prepare the fresh dough every morning. In the winter, their waffles are also for sale in The Canyons and Alta ski resorts.